East Boone Market


BRANDING + PHOTOGRAPHY +
SOCIAL MEDIA MANAGEMENT


During the Summer months of 2020 (well really from March to October) I was an intern for a group of small businesses and farmers known as East Boone Market.

I managed their social media, created a new logo for them, and overall developed a new cohesive, consistent visual identity for their brand. I also created designs for various products and merchandise which we were unable to produce physically due to COVID-19. We based the new image off of several key ideas:

ORGANIC
LOCAL
HOMEGROWN





ICONOGRAPHY FOR THE LOGO



SUNFLOWER
Representative of Ironsong’s products, flowers, and general identity.
MASON JAR
Representative of locality, organic, earthiness, and homegrown/handmade.
RADDISH/BEET
Representative of Fullmoon Farm’s organic produce, one of their best sellers.




typography

 





Merchandise design


FRIDGE MAGNETS





SHIRTS





STICKERS





STAMPS
(TO BE USED ON PACKAGING, LABELS, AND HANDOUTS/FLYERS)





REUSABLE BAGS





PHOTOGRAPHY