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clt’95,

Album Campaign


Identity + 
Motion Graphics +
Promotion & Advertisment
clt’95 is the newest instrumental beat tape by rapper and producer: theDeeepEnd.

I worked alongside theDeeepEnd to develop a consistent visual identity for this tape, designing and producing the motion graphics and videos, social media content, and physical merchandise.






Spotify Canvas Graphics






Limited Edition Prints

Reflect the 3 elements throughout the project and the 3 songs:
clouds, rain, and trees



Exhibition 

I was able to get the project into a design exhibition which we used as leverage to promote the project before and during its release to the public.








Exhibition Takeaways

Two-color riso prints that were given away at the 3rd Hour Senior Design show where the project was put on display physically.









Social Media Content

Videos, photos, and other posts that were sized and formatted to post on various social media platforms as a way to promote the project before, during, and after its release to the public.

Click here to see the content!